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Research papers

The decline of the birth rate and its influence on marketing to the younger generation

This paper is intended to draw attention to the consequences of a declining birth rate, which is present in almost every industrialised country today. In drawing conclusions, one has to consider the difficulty of predicting the birth rate, i.e. the...

Catalogue: Seminar 1978: Researching Children
Author: Rolf Speetzen
October 1, 1978
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Citation

Speetzen, R. (1978a, October 01). The decline of the birth rate and its influence on marketing to the younger generation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-decline-of-the-birth-rate-and-its-influence-on-marketing-to-the-younger-generation


Research papers

Wanted!

Here you see that in about 20 years from now, Africa's and Latin America's population will grow by about 70%, Asia by somewhat over 40%, North America by a good 30% and Europe by less than 20%. What do these growth rates mean for the airline...

Catalogue: Seminar 1967: Travel and Tourism
Author: J. F. A. de Soet
Company: Air France-KLM Group
June 15, 1967
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Citation

de Soet, J. F. (1967a, June 15). Wanted!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/wanted-